Chi'Va’s True Serviceable Obtainable Market (SOM)
Chi'Va--Always Checking In On The Strong Friend!
Chi’Va serves an extremely high-performing, high-resilience market—people who push through systemic barriers, trauma, and daily stress while striving to create something better for themselves, their families, and their communities. These are not just "underserved" individuals; they are the overburdened, the overlooked, and the overachieving.
Who They Are:
💠 Entrepreneurs & Business Leaders – Those navigating racism, sexism, and systemic inequities while building companies and careers.
💠 Professionals & Overachievers – Employees who work 2-3x harder than their white counterparts, only to be overlooked, undervalued, or laid off.
💠 Mothers, Caregivers, and Fighters – Those balancing responsibilities while carrying generational and daily trauma that is ignored.
💠 Activists & Advocates – People fighting for their own survival and for others, despite the burnout, panic, and PTSD they endure.
💠 Indigenous, Immigrant, and Marginalized Groups – Those who see all the barriers but still push through because giving up is not an option.
The Problem They Face:
✔ They may have money or may not.
✔ They may have therapists or may be scared of therapy.
✔ They are suffering quietly, masking trauma with success.
✔ They are fighting for a better life despite constant red flags.
✔ They refuse to quit because if they do, those who say ‘they can not do XYZ’ win!
The Market Opportunity:
🔹 There are no real numbers on this exact audience—because they are not considered a priority in traditional mental health research.
🔹 However, looking at burnout, workplace stress, and racial trauma statistics, we estimate:
77% of professionals experience burnout (Deloitte).
BIPOC professionals are disproportionately affected by workplace stress, with fewer resources available.
An estimated 40-50M Americans (conservatively) fit Chi’Va’s core SOM.
🔹 This is a multi-billion-dollar market of people actively seeking support but underserved by conventional therapy models.
Why Chi’Va Exists for Them:
Chi’Va is not therapy—it is structured AI-driven resilience support for the fighters, the ones who take life by the balls and say:
💥 "I am going to be better, do better, and build a better f*ing way for myself and my family."**
This is not just a mental health solution—this is a movement for those who refuse to quit.
Chi'Va's Serviceable Obtainable Market (SOM) focuses on individuals experiencing burnout, PTSD, anxiety, and stress—particularly high-performing professionals such as business leaders and startup founders who may lack adequate mental health support. This segment is substantial and growing, presenting a viable market.
Market Opportunity:
Prevalence of Burnout: A Deloitte survey revealed that 77% of U.S. professionals have experienced burnout in their current positions.
Workplace Stress Management Market: Valued at $7.35 billion in 2024, this market is projected to grow at a CAGR of 4.3% from 2025 to 2030.
Strategic Considerations:
Direct-to-Consumer (D2C) Approach: Offering accessible, self-directed support solutions appeals to individuals seeking immediate assistance without navigating traditional healthcare systems.
Scalability: Leveraging digital platforms enables efficient scaling, allowing a small team to serve a large user base effectively.
By targeting this underserved segment with tailored, accessible solutions, Chi'Va can capture a meaningful share of the market, addressing critical gaps in mental health support for high-performing individuals.
